All work07 / 11 · Lookbook
A summer collection in chapters
A 22-page A4 jewellery lookbook, with a wholesale line sheet and trade terms at the back.
- Project
- Odelle Tide Line lookbook
- Category
- Catalogues & lookbooks · 2026
- Extent
- 22 pp
- Specification
- A4 · 22 pp · English · InDesign · Self-initiated
The brief
What it had to do
I set myself the brief of a small jewellery maker selling to boutiques: one document that sells the mood to a buyer and still gives them codes, prices and terms.
Editorial lookbooks often hide the commercial details, and line sheets lose the atmosphere. This file holds both in one A4 booklet.
Inside the InDesign file
How it is built
- Numbered chapters, each opening with a large serif numeral and generous margins
- Product code and prices on a quiet caption line under each photograph
- A wholesale line sheet at the back
- A 'Working with us' page with the trade terms
“The code and prices sit on one quiet line under each photograph, so a buyer can mark up an order while still reading it as a lookbook.”
What this shows
Editorial pages and wholesale ordering in one print-ready file, with no separate price sheet to lose.
Odelle is a fictional brand.